Exerpts from "To blog or not to blog"

The following experts from page 26 of the October 9, 2009, Spruce Grove Examiner show some of the benefits of  blogging.  Large font added for emphasis.
"First of all,the word blog is short for 'web

log,' and is basically a source of information logged online.It is a very broad term,as a blog can be anything from a journal of activi- ties to commentary on current events to tips on making crafts at home....
Since this column is geared to business and marketing,I will concentrate on the busi- ness functions of blogging,but the principles apply to personal blogging and special inter- est blogs like charities,bands and schools as well.
In business,blogs are a fantastic vehicle for engaging your customers and clients ...Some of the most important benefits of abusiness blog are:

1. It establishes a relationship between your readers and your organization.  The most likely company to get business is the one that has established a relationship of trust.Trust then enhances customer loyalty.
   
   
2. As a more unconventional form of ad- vertising,blogs can bring heightened aware- ness of your brand.
   
   
3. Though the information your provide is free of charge,your message can also spread free of charge by your readers passing along articles they enjoy to their friends whom they feel will benefit from the content you haveprovided.Don ’t tell me you don ’t like free ad- vertising!
   
   
4. Your blog can help to position you as an expert authority on a given topic and build your reputation.
   
   
5. Blogs also rank high in search engine results,so your blog will be accessible to those searching online for the kind ofinformation you provide...."

By Jake Bergen contributing writ-er and Marketing Director of Trac-
tor Beam Marketing.
Link to complete article To Blog or Not to Blog